Eco Christmas tree with Ecological shadow shows.
Radically different chrismas tree .externally covered with solar panels and internally having ecological theme with shadow shows.
Description
The tree is esthetically covered with solar panels and powered with it .It is foldable with internal sufficient space . Internally having lot of plants . Inside there would a cloth material as separator as well as there will be projections of videos of shadow show on environmental themes. Also the target customers as given in pdf are women with children .so eco workshops or contests such as making artistic plantholders from plastic waste bottles would be appealing to them .The decoration material would be provided. The children would be occupied and at the same time ,a useful plant can be gifted to each customer so that the created personalised plantholder can be utilised for the gifted plant. The plant gifted also can be culturally thought out e.g. in India ,we can gift Tulsi plant which is auspicious and medicinal and very economical to gift at the same time . Few benefits here of Eco tree- 1)The novelty factor will attract more customers . 2) As malls would save electricity cost ,will be happy to buy it. 3) tax incentives for solar tree by various governments can be beneficial. 4)customers would be happy to receive plant and plantholder at the same time mall would be happy for waste management. 5) Recent research shows that 72 percent consumers are happy to support environment friendly practises and they respect ,admire such corporates . hence brand value improves. 6) The workshop / contest can be held by representatives .Also eco themed lcd presentations can happen on interactive booths inside the tree. 7) popup bazzar of eco friendly things can be putup next to the tree thus increasing mall's profit and enhancing the eco theme. 8) The customers who do chrismas shopping against a particular slab can avail of designer lamp as gift made from recycled materials .some samples are attached with the project. This further enhances eco Christmas trees appeal to customers. 9) this is easily implementable and economical solution. Shadow shows mentioned earlier could alternate between environmental and chrismas theme. Summary of different possible shadow shows is attached.